Rani Rafees, a Sri Lankan by birth raised in the UAE, is no stranger to TikTok. She has been a fixture on the platform for the longest time and has witnessed its evolution and growth. Audiences and music aficionados alike are drawn to the multifaceted Rafees due to her positive attitude and her highly motivational and empowering content on TikTok. This has led to the tech-savvy queen amassing 700k followers on the platform.
She also uses other social media platforms like Instagram to showcase her energetic, endearing, and magnetic personality and her artistic capabilities as a passionate and professional musical artist.
Rafees first felt a strong inclination towards the entertainment industry as a young university student while pursuing a film school degree from Preston University in the USA where she studied acting, directing and screenwriting.
The brown-eyed ‘beauty with brains’ is very tech-oriented and thus wishes to not only branch out and explore the booming digital medium but also use it to inspire fellow female entertainers and musicians while also leaving her own personal mark online while actively pursuing a career as a musical artiste.
As a result, she eventually took the leap and decided to enter the digital space to showcase her remarkable talents. Her warm and approachable personality instantly made her a hit on the platform, and she also expanded her brand further by establishing her own marketing company, Al Fateh Marketing Agency.
She continues to reign on social media and was recently conferred with two prestigious awards for her hard work and contributions in the digital sphere- The MeiTalk Top 100 award and the PERSONALITY SHE prize in 2022.
According to Rafees, social media is not only a boon for comedians, dancers, educators, fellow influencers, and musicians such as herself, but it can also provide exposure for advertisers or content marketers.
Thus, her smart idea of starting the Al Fateh Marketing Agency has borne fruit and proved to be a success among her faithful online fanbase, and it has also provided her with popularity even beyond the digital space.
She also expresses gratitude not only to her growing digital fanbase and social media for her popularity as an influencer and musician but also to her faith, as she is a staunch follower of Islam. Thus, she credits her beliefs and culture with helping her carve out a name and achieve maximum success.
In the future, she hopes to continue incorporating her musical ability, love, and knowledge of various cultures into her content and to continue motivating many young and talented women to pursue an artistic career by making the best of the technology available to them.